Although there will not be a direct competitor to Telmore Play, so can the new subscription mean lower prices.
Telmore Play differs from other subscriptions by offering 12 content services such as HBO Nordic, TV2 Play, Mofibo, Euroman and Eurowoman, together with what we know from a classic mobile subscription. And it has been a great success.
Since the launch of 9 weeks ago has 22,000 subscribers got a Telmore Play subscription, and even if some of them come from other subscriptions from Telmore, there are also starting to get customers from competitors, says Telmores Director Rasmus Shrub to Newspaq.
The success of the new subscription has been can have an impact on the other subscriptions on the market, according to Morten Imsgard, there are telecommunications analyst at Sydbank, which also expects success continues.
Telmores success with Telmore Play could force competitors to cut prices on their current subscriptions in order to hold on to the customers, for it is not so straightforward to make a subscription as Telmore Play.
Morten Imsgard tells to Newspaq that the negotiations, which are at the root of Telmore Play subscription with the companies behind the included content services, not just right can be copied by competitors, and therefore they will not be able to offer something similar within a short period of time.
In the longer term, however, to assess Morten Imsgard other companies could follow suit with the subscriptions that resemble Telmore Play.
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