5 (Still) Unknown Watch: Microbrands

What Makes The Crowdfunding Brands Attractive And What Watches They Offer

Thanks to modern financing options such as the crowdfunding, new watch brands, so-called microbrands, are flourishing and interested. What can we expect as a buyers of the clock?

There has been a new trend in recent months: Kickstarter, the platform for crowdfunding on the Internet, has developed into a marketplace for individual wristwatches. In Crowdfunding, interested buyers invest a manageable amount into a product. It is only when enough money is collected that the watchmakers and machines go. Microbrands are called these so-called clock marks. They come from the USA, Europe and Asia. In addition to Swiss-made products from Eta or Sellita, the movement also features the Miyota caliber. Up to now, only one of the micromarkets has been tied to its own work: Accurat Swiss from Biel.

What Makes Watch-Microbrands Attractive

What drives the buyer and investor? On the one hand, as a sponsor, the watch comes at a special price – an average Microbrand watch costs around 500 euros. On the other hand you get a time knife, which is rare and thus exclusive. Stainless steel case and sapphire glass are almost standard, but an individual design makes the watch attractive. Instead of expensive, bought-in “friends of the brand”, the owners, founders and enthusiasts are mostly the ambassadors themselves. Moreover, innovation potential lies in the micromarkets.Reason enough to put five microbrands under the watch microscope and examine the shoots for their growth prospects.

Watch Microbrand # 1: Cobra De Caliber Crossfire 500M

The watches of Cobra de Caliber come from Canada. The creative head of the brand, John Lee, calls the housing form “Luminor Case”. It is like Panerai watches in the California look.The Crossfire 500M has a diameter of 42 millimeters and is made of 316L stainless steel, optionally PVD-coated. The bezel is rotatable, screw-in crown and bottom seal the timer up to 500 meters. Behind the floor, the Miyota 9015 automatic movement features aGeneva strip and an individually engraved rotor. An arched and anti-reflective sapphire crystal rounds off the look.

Conclusion: The watch on the leather band combines well-known design features of other brands to a tried and tested mixture – for about 350 euros nevertheless a bargain. Every watchmaker can judge the grand production. Here you can hardly do anything wrong.

Watch Microbrand # 2: Lebois And Co. Avantgarde Date

One year after the revival of a brand that has been dormant since 1972 Lebois and Co. on the platform kickstarter reaches over 100 percent of the desired sum within a short time.The first model cites the past, says the maker Tom van Wijlick. For a price of 1,700 euros, the customer receives a 40-millimeter steel case, which remains pressure resistant to ten bar, with sapphire glass and a mechanical Eta caliber 2824-2 . However, a massive steel floor conceals the work from prying eyes; no shame, as it is completely decorated without ornamentation. The watch comes with two bracelets: the NATO strap and alligator leather in blue. Above all, the unusual and elaborate dial raises the avant-garde date out of the mass.

Conclusion: “Dial and pointer game are complex, high-quality and extraordinary.Otherwise the avant-garde remains very simple. For a purchase price of 1,700 euros, however, established brands also offer proven products for the interested watch builders. ”

Watch Microbrand # 3: Liv Genesis X1-A

The design and idea of LIV come from Brooklyn, New York City. The team around founder Esti Chazanow first built some quartz models before an automatic watch was realized. The timepiece is manufactured in Switzerland. The extraordinary design ensured the company during a Crowdfunding campaign over one million US dollars. Both the plastic dial with several layers, as well as the hands and the housing with a diameter of 42 millimeters in diameter, protrude from the mass. Anti-reflective sapphire glass on the front and back provides a low-reflection look, including the SW 200 factory from Sellita. The watch in various color combinations can be combined with several tapes and closures.

Conclusion: “A watch with Swiss-made clockwork and striking design for around 660 euros: Here is a second look definitely worthwhile.”

Watch Microbrand # 4: Seals Watch Co. Model A

Michael Seals develops his watches near the Sierra Nevada, California. He also used a kickstarter funding of more than 80,000 US dollars for the construction of his stainless steel watch. The design looks as if it were from a single mold and could be ascribed to a well-known designer. The 41 millimeter timepiece consists of PVD-coated stainless steel and remains water-tight to ten bar. A special feature are the skeletal hands, which are illuminated despite the opening. The Japanese automatic movement Miyota 9015 is used as clockwork. It fulfills both optical and technical requirements, but disappears behind a solid steel floor. The edition of 50 copies is delivered with spare leather tape.

Conclusion: The Seals Model A combines an adult and sustainable design with proven technology. The price of around 770 euros is fair.

Watch Microbrand # 5: Visitor Watch Co. Duneshore Beach

At first glance, the extraordinary housing shape is noticeable. It is rounded in all directions, even the floor cap arches around the wrist. The name Duneshore originates from the Indiana Dunes National Lakeshore, a lakefront in the national park in Indiana (USA) near the hometown Valparaiso by brand founder Phil Rodenbeck. With 44 millimeters in diameter, the case encloses the Miyota 9015 automatic caliper . Unusual hands and indexes round off the overall picture for individualists, as well as the unusual bracelets and closures. Visitor Watch Co. is the only manufacturer to specify exactly the countries from which the components originate and where the production takes place. A transparency, which one would wish in the watch industry more often.

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