Meeting of the rich in the name of time

In October, celebrated the 10th anniversary of the co-axial escapement the watch brand Omega in the Saatchi Gallery London and presented their new advertising campaign at the same time. The brand Ambassador Cindy Crawford and George Clooney were in addition to the Omega co-axial calibre the highlight of the evening. Along with other celebrities such as Michael Schumacher, Nicole Kidman, Michael Phelps, and Buzz Aldrin, they contest the new advertising campaign, which was launched on October 19. Stylistic devices of the ads is the figure of famous personalities with a watchmaker’s loupe. The accompanying caption refers to the profession of the brand Ambassador, at the same time complemented by a matching aspect of co-axial works.
The co-axial escapement was introduced in 1999 by Omega. It reduces the friction between the parts so that the movement with less oil and consequently less maintenance requirements of.