A few days ago, I showed the O-ring digi’, a clock as a result of the collaboration between the watchmaking company Fossil and the prestigious and original designer of French origin Philippe Starck.
It seems that Starck is taking taste to fashion and accessories design because it has signed a agreement with Puma to launch Starck Naced, a underwear collection that will see the light in Valentine. The line, made of lycra seamless, will consist of fifteen different models, in white and gray, both for him and for her.
It seems, also, that PUMA is betting on strong for taking its brand beyond the world of sport and become a leader in the fashion industry. First were Yutori Kimono shoes and now collaborating with Starck. We will see far reaches.
When we learned that David Beckham was going to be the image of Emporio Armani Underwear, I said that we would be mindful of the signature campaign. And so it was: as soon as it came out the first photo the husband of Victoria Beckham in lingerie, we publish it in Jezebel.
Do you know that the sales of this line have increased 30 percent since the news? At least, this is what they claim in WWD. What I say ye? Do you already have your Italian David Beckham underpants?
If you’re still hesitant, here’s more photos of the campaign starring British footballer fashion on the planet. Perhaps they can convince you. And if not, who knows, maybe someone gave you for Christmas. Although this is like the batteries, the Pack is not included.
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