Girard-Perregaux: Return to Basel

On the edge of BASELWORLD was known that Girard-Perregaux for 2013 is planning a return to the biggest trade fair for jewelry and watches. In recent years, the traditional manufacture had presented their innovations at the SIHH in Geneva. For consumers, the change from Geneva to Basel brings a big advantage: the SIHH is an essentially closed event, only dealer and media representatives are invited to the. On the open consumer BASELWORLD watch buyers can become now a unfiltered look at the innovations of Girard-Perregaux.


Under the leadership of Michele Sofisti returns 2013 to BASELWORLD Girard-Perregaux

Return to Basel is likely twofold have: a the image of BASELWORLD by the construction of the exhibition halls from 2013 will change fundamentally. Many brands will use this to make her appearance or to present at Baselworld. On the other hand Girard-Perregaux belongs since mid-2011 majority to the PPR Group. This luxury group includes among others also Gucci and Boucheron, which are both loyal years exhibitors in Basel. Michele Sofisti, CEO of Girard-Perregaux and Gucci, it is to present therefore all brands of the Group at only a venue. Of course also Daniel JeanRichard, the little sister brand of Girard-Perregaux, the path in the new exhibition halls in Basel will be at the same time.