Viaré – the road of the Kings – is a new brand that saw the light of day this year. The brand was launched by Melanie Wirtgen, which actually comes from the dry profession of the law. The lawyer explained her jump in the jewelry trade as follows: “for years I like to wear jewelry and have noticed at some point for me personally that I repeatedly kept looking for after a somewhat trendier but still high-quality published line. Viaré meets this segment precisely.”
Seductive colours and soft body-hugging shapes are characteristic design feature of the modern pieces. The two lines of the brand – the young, fashionable ring line in wild at heart. The dazzling, gorgeous soul is made in small quantities and has a distinctive signature.
It is made in stainless steel, provided with a striking colour surface through special and complicated procedures. Each piece of jewelry will give unique character. Viaré is fashion and design. The jewelry – mostly rings – characterized by a luxurious look at affordable prices.
For our advent calendar, Viaré instigates a ring in yellow gold-coated stainless steel. It is provided with a decorative ornament pattern and filled with sparkling swarovski crystals on the sides, worth $299 399 euro.