Streaming tails onto traditional TV-We will decide where and when we are watching TV.
Consumers will, to a greater extent even be allowed to determine where and when they want to watch TV. It shows a study of Ericsson ConsumerLab.
In the study, which is based on interviews with 23,000 consumers in 23 countries, equal 75 percent that they see streamed content several times a week, while 77 percent corresponds to the watching traditional TV several times a week.
Thus, there is much to suggest that we, as consumers, much more himself will decide when we want to watch TV.
Special seriefrådseri, where you see multiple episodes of a series in a row, is increased in step with the popularity of the new on-demandtjenester.
Niklas Heyman Rönnblom, Senior Advisor at Ericsson ConsumerLab says: “Our research shows that 56% of those who pay for subscription-based on-demand services prefer that all episodes of a TV series are released simultaneously, so that they can view them at their own pace.”
This means that providers much more is having to adapt to the new consumer trends, and adapt the content and the way it will be delivered on.
How are your habits? Do you see the most streamed content, or most traditional TV?