It’s summer time, at least on paper, and it is inevitable that you think the sea and holidays. Have you already booked your? If by chance you find you were to spend the holidays in a Spanish resort town, or on the French Riviera, you will surely get a glimpse of the latest gimmick Etam, the famous French brand. The brand in fact just in the summer Vision has opened 10 pop up store, the “Etam Beach”, which as the name implies are entirely dedicated to the beach, in some of the most exclusive resorts in the two countries.
Special boutique, who all sizes between 30 and 40 square meters and are made of teak and big white tents while the interior is a hymn to color with round racks and floor that resembles an aquarium, have already given off to its work in Saint-Jean-de-Luz, Porto Vecchio, Juan les Pins, Madrid, Barcelona and in the days debut of Puerto Banus store in Spain. to maximize the potential of this initiative, the creative office Etam has prepared a collection wide, made up of 250 different models of swimsuits and well 80 accessories designed to make the most of your day at the beach, establishing a de facto leadership with regard to the production of beachwear brand.
The already important collection then be added during the summer months (the pop up store Etam will remain open until September 15) of the theme lines like the one dedicated to the event of the year, the World Cup, or that inspired the coup lightning designed for Etam by Fatou Kébé.