10 before 12: The most valuable Swiss watch brands

On behalf of the Swiss economic magazine balance sheet has determined the most valuable Swiss brands market research and consultancy Interbrand. Watch brands play an important role in this ranking. 16 brands are represented in the top 50. We present the ten most valuable by you (including determined brand value):


to get the ranking, a brand must meet several conditions: the origin origin of the mark must be in the Switzerland. Sufficient data must be available to measure the financial performance of the brand. The economic value added economic value added (EVA) must be positive; This shows that the income of the operational business planning and financing costs. The brand must be visible to the general public and well known to the majority of Swiss citizens or the brand has a significant impact on the purchase decision. Moreover, she may have no pure business-to-business character.

When calculating brand value factors such as “Profit after tax”, “Significance of the brand”, “Economic profit” or “Brand strength” were incorporated. The full calculation method can be found by Interbrand on the home page.